Queensland Trucking Association Ltd members have the chance to be part of a ground-breaking initiative that will celebrate industry diversity, develop diversity champions, and improve industry image.
The ATA’s Teletrac Navman Driving Change Diversity Program will showcase diversity champions to the trucking industry and wider community, promoting positive perception of industry and encouraging new entrants into the workforce.
While Australia is experiencing a big shift in the perception of transport, there is still a lot of ground to cover when it comes to diversifying the workplace.
Data shows the average Australian truck driver is a 47-year-old male, with females accounting for only three per cent of the driver workforce, and close to 60 per cent of truck drivers are aged 45 years or older.
The 2020 program will consist of filming program participant stories in their workplace, two days of diversity training and marketing campaign development workshops from 31 March – 1 April 2020, participation in Trucking Australia 2020, in Cairns from 1-3 April 2020 and an industry marketing and promotional campaign.